SEO News
Move over print media, television and internet news. The hand held social media powered by smartphones is fast overtaking any other form of media communication. Google search by mobile users is growing at an astonishing pace of 30% year on year
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Mobile Social Grows Fastest
How much do you spend on mobile in a year? Figure in the cost of data plans, apps and app upgrades, downloaded music and videos, maybe you even coughed up a buck for a ring tone? All together, and combined with the rest of the world, you’re looking at a final bill of around $138.2 billion in 2012
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Mobile Spending on the Rise: There are 32 Billion Apps for That
InMobi just released their Mobile Insights Report for Q1 2012 and they declared Apple the winner! Now, before you get on me about my obvious bias (yes, I’ve seen the comments and emails), let’s set this data straight. The report shows that iOS picked up 37% of all impressions coming in on InMobi’s network. Android’s no slacker though, as they pulled 34%.
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Apple Takes a Bigger Bite Out of Mobile Impressions – Maybe
66% of consumers say they’re on the receiving end of too many digital ads and they’re not happy about it. After you file this one under, ‘not surprised,’ take a closer look at this graphic from eMarketer. I’d like to have the email addresses for the 2% of US consumers who said they aren’t getting enough ads
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Consumers Say No to High Volume of Digital Ads
Chase Bank has a new commercial that shows a woman at the zoo, stopping to deposit a check in the bank with her smartphone. She tells her daughter that all she has to do is take a picture of the check and it goes right into her bank account
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Study Predicts the End of Cash and Card Transactions by 2020
We are becoming an increasingly mobile online culture (for those who can afford to be) and social options like Twitter know that their own success lies in making sure marketers who will pay for advertising, will want to use their service to reach their audience. Twitter sees this more than most since they are still under fire to truly generate revenue that matches the expectations of many. One way they can attract advertisers is to increase the level of control and they have done that with introducing the ability to choose which platforms advertisers can place Promoted Tweets
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Twitter’s Promoted Tweets Now Available by Platform
We are quite aware of the phenomenon of smartphone use to help the shopping process for consumers. Price comparisons, deal hunting and availability are all areas where a consumer can use their smartphone to gain advantage over retailers.
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US Smartphone Users and Shopping: When They Are Checking Is Critical
Yesterday, I went to Walgreens. It’s not my first choice for drugstores, but I figured I’d give it a try. Why?
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Second-Screen Branding: The Future of TV Advertising
Yesterday, I asked you what smartphone users would see when they accessed your website through their phone. Does it deliver or does it fall short?
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Google Offers SMB Mobile Site Free For One Year
Depending on your half full / half empty point of view, a 5% increase in mobile activity is good / not that great. comScore’s latest report shows that 49.5% of mobile subscribers downloaded apps in the past ninety days
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App and Mobile Browsing Up Nearly 5% Over Last Year