SEO News
Google has announced that the “rotate” feature in AdWords will change starting next week. The change limits ad rotation to 30 days. After the 30 days, AdWords will optimize and show the ads that are converting the best and getting the most clicks.
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AdWords Limits New Ad Rotation to 30 Days
Meta tags aren’t a magical solution, but they will help ensure your website appears on search engine results pages. This tutorial explains what HTML meta tags are, which meta tags matter, and how to avoid mistakes when implementing meta tags.
A report from the U.S. Federal Communications Commission (FCC) has accused Google of knowingly collecting households’ Wi-Fi data, a practice the search giant has long argued happened by mistake during the design of its Street View service
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Does Uncensored FCC Street View Report Show Google Lied?
We know where we want to rank, we know who is ranking there but how will we get there? At the onset of your dive into SEO competitive analysis, it’s important you segment your analysis into three areas: content, authority, and opportunity
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3 Pillars of SEO Competitive Analysis
Robust user reviews and the inclusion of reviews and other user generated content increases conversions. So can we use that dynamic for PPC ads as well
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PPC Ads: Testing User Reviews to Increase CTR
People who effectively manage PPC campaigns for companies are unknowingly releasing a world of practical, usable data to their direct competitors – but only if competitors know how to find it. Learn how you can extract this valuable secret data.
Originally posted here:
How Well-Run PPC Campaigns Reveal Valuable Inside Information to Competitors
Google has announced that you can now see up to 90 days of historical data in your Webmaster Tools Search Queries reports instead of the previous 35 days. Three features – subscriber stats, robots.txt tool, and site performance features are gone.
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Google Webmaster Tools Adds 90 Days of Search Query Data, Drops 3 Features
Are you angry and looking for answers about why your rankings vanished after Google released its Penguin update? One common factor thus far appears to be the signals of links that are pointing to your website, early analysis indicates.
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Google Penguin Update: 5 Types of Link Issues Harming Some Affected Websites
in “Optimize”, Lee Odden contends that it takes many stakeholders in an organization – and not just on the marketing team – to contribute to an effective content marketing program and integrate it with search and social marketing.
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Optimize: How to Attract and Engage More Customers [Book Review]
In a filing with the U.S.
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Google Reveals Argentina, South Korea Investigations