Cloud marketing platform BloomReach has launched with a suite of three intelligent discovery tools for businesses. BloomReach accomplishes some pretty incredible things for web businesses in need of a holistic, well-rounded marketing approach.

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BloomReach SEO Platform Aims to Expose Your Best Content in Organic Search & Social Channels

Day 2 of SES London 2012 has come to a close. The day, much like Day 1, was packed full of great tips and strategies on SEO tools and metrics, PPC architecture, and more. Here’s a roundup of today’s live blogging and coverage of SES London 2012.

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SES London 2012 – Day 2 Coverage #SESLondon

Microsoft has filed a formal complaint against Motorola with the European Commission over what it sees as a clear abuse of its industry standard patents, with Google’s tacit backing. This follows a similar filing by Apple demanding EC intervention.

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Google’s Patent Battle With Microsoft & Apple Escalates

In analytics, there are two truths about bounce rates: if you aren’t tagging your downloads or on-page events correctly, you could be missing out on the full picture; and segmentation is everything – it helps you discern “good” from “bad” metrics.

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Track & Segment Your Way to More Accurate Bounce Rates

With more than 150 million members, LinkedIn can be an extremely important and effective advertising opportunity when used correctly. Here are tips on how to set up your account, create your first LinkedIn ad, target your ad, and set your budget.

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LinkedIn Advertising Tips For Beginners

With wave after wave of insightful stats, a common hazard for PPC managers is losing site of the shore and getting lost at sea. Here’s how you can avoid losing sight of your core business objectives when you’re neck-deep in statistics.

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How to Focus Your PPC Analysis & Optimization

The wavy blue, red, yellow, and green logo on Google’s homepage today is in honor of Heinrich Rudolph Hertz. The German physicist, who was instrumental in the discovery of electromagnetic and radio waves, was born on this date 155 years ago.

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Wavy Google Logo Honors Heinrich Hertz

Google is upping its game with improvements to ad sitelinks. The new sitelink option gives users more options while delivering more clicks for advertisers.

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Google Enhances Ad Sitelinks

Is a new version of Google’s mortgage comparison service in the works? After scaling back the service in November, mortgage comparison went offline earlier this month. Mortgage comparison search is also gone from the Google Advisor site.

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Google Forecloses on Mortgage Comparison

Avinash Kaushik’s keynote kicked off SES London 2012 today, and what followed was a day filled with tips on landing page optimization, PPC, link building, and more. Here’s a roundup of today’s live blogging and coverage of SES London 2011.

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SES London 2012 – Day 1 Coverage #SESLondon