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A single spam element can destroy your work
Before you start with your search engine optimization efforts, you must make sure that your web pages
are spam free. This is very important. If you use a spam technique on your web site, all other search
engine optimization efforts are pointless.
If a search engine has tagged your web site as a spam source then you have to remove the spam
elements from your web pages before the search engine will take another look at other elements of
your site.
Most search engines consider the following spam:
· cloaking (the web server returns different pages for search engine spiders and human web surfers)
· doorway pages
· misleading redirections
· hidden text (text has a color that is very similar to the background color, text in very small font sizes,
text that has been hidden with CSS tags etc.)
If you use one of these techniques on your web pages, remove them now. You might get short term
results with them but it is extremely likely that search engines will ban your site if you continue to use
them.
When you're sure that your web pages are spam free, you can start with your search engine
optimization activities.
Search engines don't like to be cheated. Don't try to use search engine optimization techniques that
try to trick search engines. It might work for a while but search engines have managed to detect all
tricks sooner or later.
Better concentrate on ethical methods that are beneficial to you, web surfers and search engines
(you get more visitors, web surfers get what they want, search engines can deliver better results).
That way, your rankings will last much longer.
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