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Keyword Research
is a process of identifying
which keywords are most popular with your potential customers and how
much competition there is for these keywords in the major search
engines. Keyword research is by far one of the most important aspects
of a search engine marketing campaign.
To be effective, you must
understand the language actually used by your potential customers,
rather than the words you think will be the most effective. Even if you
achieve front-page rankings, you may not get relevant traffic if you
select the wrong keywords. Therefore, the most important step in any
search engine marketing campaign is identifying your target audience
and researching what keyword phrases they might be searching in the
search engines to find a site like yours.
Use the words of your customers if you want to be found
by them.
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