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Accessibility
Search engines must be able to access your web pages. If search engines
cannot parse your web pages then they will ignore your site and you
won't get good rankings.
Make sure that your web server doesn't return an error code when search
engine spiders visit your web pages. If your server returns an error
code, search engines won't index your site.
Site and information architecture
Your web site should have a good site architecture to make sure
that it is not just a collection of random web pages. The pages of your
web site should be related and they should show search engines that
your web site is relevant to a special topic.
This is very important because most major search engines seem to use
latent semantic indexing in their ranking algorithms.
Your site should also have a good information architecture so that
search engines and web surfers know where they are within your site on
any page of your site.
The right keywords Choosing the right keywords is one of the
most important steps that determines whether your SEO campaign is a
success or not.
It's best to focus on 2 or 3 word keywords for search engine
optimization. One word keywords are less likely to convert to a sale
and they are also much more competitive.
Content Web sites that only offer articles and affiliate
links that can be found on dozens of other web sites will have a hard
time to get good search engine rankings.
Try to create unique and trustworthy content that separates your web
site from the others.
Write about things you know. If you're an expert in a special field,
write as much as possible about that field to make sure that your web
site becomes the best resource for that topic.
Inbound links Without good inbound links, it is impossible
to get high rankings on major search engines. You should get as many
links as possible from related web sites. The more targeted the link,
the more it will help your search engine rankings.
IBP's search
engine spider simulator (free)
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