Site Review by the Experts

by admin on June 26, 2009

Get insights from Matt Cutts and the Google search team.

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Search Engine Optimisation

by admin on June 25, 2009

people-2 or SEO as it is commonly known, is the process of improving a website’s rank on search engines such as Google to increase the traffic it receives.

Statistics show that product information is regularly sought on the internet rather than traditional media such as television, newspapers and radio.

Search Engine Optimisation (SEO) is a form of online marketing that aims to increase a website’s visibility in search engines for those important keywords and phrases that are relevant to a specific business.

Search engines outperform other traditional media in driving visitors to websites as most people are seeking information about products and services on the internet.

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Briefing your web developer

by admin on June 24, 2009

Describe as many features as you want,
describe the customer profile in as much detail,
describe the personality of the user(s),
describe the feeling of the project,
outline a clear budget for what you need right now and if you envision ongoing development,
identify who will design the content and functionality layout,
who will design the look and feel (if not your digital agency),
outline if any supporting marketing campaign will be aligned with the launch of the project,
provide research and statistics,
give details of your IT department,
who will be hosting the project,
how many administrators,publishers and what reports do you require.

Describe as many features as you want,

describe the customer profile in as much detail,

describe the personality of the user(s),

[click to continue…]

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The bounce rate

June 19, 2009

A term commonly used to measure visitor engagement is the bounce rate, which is the percentage of initial visitors who leaves your site after arriving at the entry page.
You can easily find your site’s bounce rate by using stats tools like Google Analytics.
The bounce rate is defined as the percentage of visitors who turn around [...]

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Simple SEO Strategies

June 19, 2009

More targeted keywords will result in more targeted visitors and targeted visitors mean greater conversion rates and an improved return on your efforts.
Also incorporate semantically or topically related keywords into your keyword list because the search engines are placing more and more emphasis on those pages that use related keywords as well as primary keywords.
While [...]

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Things you should know about web page optimization

April 2, 2009

If you want to build and maintain a position on the search engine results page, you need to keep supplying your visitors and the search engine spiders with fresh content. If, for whatever reason, you have a web site whose content doesn’t change very often, you would be well-advised to start a blog. As you [...]

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spammers abusing open redirects

February 19, 2009

Google recently wrote in one of its official blogs that it is possible for spammers to take advantage of your website without ever setting a virtual foot in your server. Spammers can do this by abusing open redirects.

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Getting top ranking on Google

February 4, 2009

Many people who start a website think that it is possible to get high rankings on Google within a few days. Google has several filters for new websites and you have to earn Google’s trust before your website can get lasting high rankings.

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get high rankings on Google

January 3, 2009

Getting high rankings on Google is a simple two-step process:  You must optimize your web page contents so that Google can find out what your website is about. Optimize your web pages for your keywords so that Google knows that your website is relevant to these keywords and your topic.

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Trackur Online Reputation Monitoring & Social Media Monitoring Tools

November 20, 2008

Trackur scans hundreds of millions of web pages–including news, blogs, video, images, and forums–and lets you know if it discovers anything that matches the keywords that interest you. With Trackur Influence, you’ll be able to determine the number of backlinks pointing to a web site, the number of blog discussions, an estimate of traffic, and [...]

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